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Do Better Business Bureau Ratings Count?

Today it is very easy to just rate a business through various sites by giving them a star rating and/or writing a review. What is puzzling is when someone leaves a low star rating with no comment whatsoever. Anonymous ratings, especially those that leave a low rating, make it impossible for a business to improve. Feedback is needed!

With all the ways that consumers can review your business these days, let us not forget the Better Business Bureau. This was maybe one of the first places where a consumer could express their opinions as well as get assistance in resolving issues.

I recently looked into the rating of our company. Happily, We are an accredited business with an A+ rating. I looked further into exactly WHAT the Better Business Bureau stands for. The following is quoted from their site.

"Our Vision: An ethical marketplace where buyers and sellers trust each other.

Our Mission:

  • Setting standards for marketplace trust

  • Encouraging and supporting best practices by engaging with and educating consumers and businesses

  • Celebrating marketplace role models

  • Calling out and addressing substandard marketplace behavior

  • Creating a community of trustworthy businesses and charities

BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.

BBB ensures that high standards for trust are set and maintained. We exist so consumers and businesses alike have an unbiased source to guide them on matters of trust. We provide educational information and expert advice that is free of charge and easily accessible.

BBB Accreditation is an honor – and not every business is eligible. Businesses that meet our high standards are invited to join BBB. Businesses deemed to meet Accreditation Standards are presented to the BBB's Board (or designees) for review and acceptance as a BBB Accredited Business.

All BBB accredited businesses have agreed to live up to our Standards for Trust, a comprehensive set of best practices for how businesses should treat the public in a fair and honest manner.

BBB does not compare businesses against each other but rather evaluates businesses against our standards – and our standards clearly speak to the character and competence of an organization.

BBB is the resource to turn to for objective, unbiased information on businesses. Our network of BBBs allows us to monitor and take action on thousands of business issues affecting consumers at any given time.

BBB is your key adviser, most reliable evaluator and most objective expert on the topic of trust in the marketplace."

So the next time you have something to say about a business - please consider posting reviews on the Better Business Bureau site. Wherever you post reviews and ratings, please provide information about why you are leaving the rating. This helps any business improve.


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